The Levi’s® Brand Introduces the First-Ever 501® Loose in the 2026 Autumn / Winter Collection

 For over 150 years, 501® jeans have defined authentic denim style. Now, for the first time in the legendary silhouette’s history, the Levi’s® brand introduces the groundbreaking 501® Loose – a historic expansion that maintains every attribute of the original while creating a looser fit through the seat, thigh, and leg opening.

Taking inspiration from vintage sizing and Japanese denim, the 501® Loose represents a pivotal moment in the evolution of jeans. Even looser than the 501® Relaxed, the 501® Loose delivers the same rise, button fly, and straight-leg DNA that has made the 501® jean an enduring icon, but with contemporary proportions for those who prefer a more relaxed aesthetic.

The product offering features 100% Cotton Non-Stretch Denim in a substantial 14 oz. fabrication, ensuring the authentic feel and durability that defines premium Levi’s® construction. The expansive 501® family includes the Original and Loose, offering fit options for a timeless denim staple.

“The launch of 501® Loose marks an exceptional moment in the silhouette’s iconic history,” said Janine Chilton-Faust, Global VP of Men’s Design at Levi Strauss & Co. “We’ve maintained every element that makes a 501® so beloved while offering a more relaxed aesthetic that creates space for a new generation to discover why this jean has remained so culturally relevant.”

The introduction of 501® Loose addresses the growing demand for relaxed fits while honoring the craftsmanship and heritage that built the Levi’s® legacy. Whether styled with crisp button-downs for elevated casual looks or paired with vintage tees for effortless authenticity, the 501® Loose delivers versatility without compromising the timeless appeal of the world’s original jean.

The 501® Loose is available for purchase on Levi.co.za and select Levi’s® Stores.