Ogilvy Partners With TikTok Shop to Launch Live-Fluence League
Ogilvy, in partnership with TikTok Shop, has launched the Live-Fluence League, a live commerce competition in Singapore which has brought together eight social sellers to compete in real time, driving measurable sales for featured brands through a live, trackable leaderboard. Singapore became the first market across the Ogilvy Asia Pacific network to introduce the League this evening, says the agency. More than a competition, the Live-Fluence League aimed to mark a milestone moment for Singapore's rapidly evolving creator economy, adds the agency. For the first time, brands, marketers, media and creators were given the opportunity to witness the power of live commerce unfold in real time, with TikTok Shop experts providing live commentary and analysis of the strategies, techniques and commercial decisions that drive successful social selling, says the agency. "By bringing together creators, brands and platforms, Ogilvy's Live-Fluence League demonstrated how creator comme...
